How to Choose the Best SMS Service Provider for Your Organization

So all the legworks are done and now it’s time to move on to the SMS technology to deal provide better service to your customers. An SMS service enhances communication, not only with the customers but within the employees as well. If you ask around people in your business sector, people would suggest you go with the SMS services as it has the highest open-read rates.

So, it’s now settled that you are going to hire an SMS service provider, but with the endless options, it’s much harder to choose the right one.
But, here in this article, we are sharing a few tips that would be very helpful while hiring an SMS service provider.

6 pro tips to choose your SMS service provider

Price

Fixing the price at an affordable range is crucial, especially for SMBs or for those companies, who need to reach out to their customer on a daily basis, like online cab booking companies or online hotel booking companies, etc. So, while meeting for the first time, clarify all the things and also make sure that there aren’t any hidden costs.

SMS API

One more thing, while meeting, ask about SMS API documents as they should be brief without any complications. The API (Application Programming Interface) must go well with the other applications, like

  • Mobile applications
  • CRM system
  • Social messaging tools, such as
  1. What's App
  2. Face book
  3. LINE
  4. We chat
  5. Viber etc
  • Open-source software

Dependable message delivery

One thing you should know about choosing an SMS provider is that cheap pricing is never a guarantee for better services. Rather a professional SMS provider will try to deliver your message efficiently without breaks to stay in the competition. To do that, they will require a strong connection with both, local and global telecom networks. This will ensure that your messages are getting sent with fewer delays.




2 way messaging

If you want to have better responses for your test message, you can always ask your provider if they can provide 2 way SMS services. Now many companies are choosing 2-way messaging system to create a better connection with their customers. It enables them to do a lot of things, such as

  • Appointment reminders
  • Security alerts
  • Work notifications
  • Promotional SMS

Global reach

Your SMS vendor’s network coverage will play a crucial role in the expansion of your business. With global reach, you can expand your business overseas as well; you won’t be limited to a local company anymore. So, your SMS vendor should provide you global connectivity and must be able to send SMS across different mobile networks.

Customer Support

Like your clients will look up to you for customer support, a responsible SMS provider must provide you all the technical support 24*7. So, you also have to talk to the SMS vendor about your requirements in brief. If they have any limitations in that, you can either talk to them about a solution or just go to another SMS service provider.

Definition of the software token

A software token is more likely a security token, a system that generates a single-use PIN. Most commonly a security token is a hardware device to generate a new, strong PIN. A software token has eliminated several security-related issues while making the PIN system much simpler and cheap. A mobile soft token does the exact job as the hardware security token does. Similar to hardware, mobile tokens are much secured and can be remembered very easily as they will be in your mobile.

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